Marketing Strategy

Multi-Channel Professional Services

Thanks to a comprehensive professional training system, TGL has successfully built and developed the most professional agency force of insurance and financial planners in Taiwan, which has been referred to as the crème de la crème agency in the industry. TGL has also been aggressively pursuing a multi-channel distribution model including agency, bancassurance, brokers/general agents, and enterprise marketing channels, establishing the leading brand position in the market. Moreover, TGL continues to research and develop new insurance products and financial services to satisfy customers’ diverse life-cycle needs.

 our commitment

Agency

Through a comprehensive training system and unique needs-based selling consulting approach, TGL has successfully developed a high-quality and high-productivity sales force which is the envy of competitors in the industry. Furthermore, TransGlobe Life has aggressively implemented in recent years a full range of product training and retirement planning-focused courses for agents to become all-round life insurance, financial and retirement planners.

Bancassurance

In the highly competitive bancassurance sector, TGL has integrated local and overseas experience and supplied products addressing bank partners’ and customers’ needs through scores of bank brokerage or agency firms. The TransGlobe Bancassurance Channel has played a significant role in the Company’s rapid growth by offering exclusive products and comprehensive training program and sales support to selected strategic partners, generating considerable production.

Brokerage

The TransGlobe Brokerage Channel’s experienced management team is committed to assisting brokerage partners to develop professional expertise, including seminar-selling initiatives, conversion to unit-link products and a wide variety of financial planning education program; as a result, TGL has been widely recognized as a leading brand in the insurance brokerage business sector.

Enterprise Marketing

In anticipation of the aging population's retirement needs and the trend of fewer children per family, TGL
has locked on the retirement market and created an innovative worksite marketing model by providing customized employee retention/incentive/benefit program as well as organizing retirement planning seminars for corporate clients. The Channel’s high-caliber professional sales and marketing team aims to assist customers to plan and manage long-term investment portfolios and attain their retirement nest
egg goals. The Channel also aspires to take the lead in the pension market in Taiwan in the future.